Anne Ahira Tips on How Really Competitive It Is
Anne Ahira told me when we watch a football game on TV, we can easily see how games are won or lost in the battle that takes place on the line of scrimmage. Offensive plays are designed to protect the quarterback and/or to open up holes in the defense so that yardage can be gained.
Defensive plays are designed to sack the quarterback or close holes that would allow yardage to be gained. Quarterbacks and coaches get the credit for wins and blame for losses but the battle is won or lost in the trenches.
Anne Ahira said that affiliate marketing is a lot like a football game just without the bruises and sore muscles. An affiliate marketer must design offensive plays and defensive plays that will put him in a position to win the affiliate wars.
When we are one of many marketers who are trying to sell the very same product to the very same consumers, we had better have a plan to get at least your fair share of the market or more, said Anne Ahira.
Every niche market on the Internet is highly competitive. If it isn’t competitive then there can’t possibly be much of a customer base to sell to. That is just the nature of all Internet marketing and in every niche.
Maybe we do have a long and impressive list of paid customers. That’s great! It means we have already won several of the affiliate marketing contests and come out on top. The problem is there are always those up and coming marketers who want our customers on their lists.
Anne Ahira said that our list and our competitor’s lists may well contain many of the same names and email addresses. Just having a list will not be enough to assure we of a victory when selling an affiliate product. We have to design some offensive plays that will assure that our customers buy from us and not from our competitors.
So, we ask, what is it that we can do that will assure that our customers will buy from us? The answer is just one word… unique! said Anne Ahira.
Anne Ahira said that we have to be unique. We have to offer something that sets us completely apart from our competitors. We have to make our offer for a product or service for which we are an affiliate more attractive to buy from us than it is to buy from our competitors.
Anne Ahira told me if we simply send out a marketing email advertising a product or service that we are an affiliate marketer for, we need to remember that there are dozens or maybe even hundreds of other marketers who are sending out marketing email advertising the exact same product or service and many of them are sending them to the same people that you are. We have to do something to make sure that our customers buy from us…we have to be unique.
There are several ways to achieve uniqueness, said Anne Ahira. One way is to have established ourself as an expert in the field for which the product or service is being sold. We have to have become not only visible but credible, as well. This visibility and credibility is not easily achieved. It takes a lot of hard work, time and effort.
Anne Ahira said that visibility and credibility are established by taking such measures as writing and marketing articles and E-Books, posting to blogs and forums, appearing as an expert on teleseminars and webinars, etc. The fact is that when people know us and trust us, they buy from us. They will buy from us even is our competitors are offering a better deal or more incentives.
People do not like to buy from strangers, said Anne Ahira. The Internet is a big impersonal and even frightening place to many consumers. They want to feel like they know and trust the people that they buy products and services from. The time, effort and energy that we put into becoming visible and credible is the best time, effort and energy investment that we will ever make. Reputation is everything in the world of Internet marketing. Credibility makes us unique.
Anne Ahira said that another very important thing that we can do to insure that our customers buy a product or service for which we are an affiliate marketer from us and not from one of our competitors is to give them a very good and compelling reason to make the purchase from us. Offer something extra or a lot of different extras that will enhance the value of the product that we are marketing.
No matter what the niche or what the product is that is being marketed, said Anne Ahira, there are free gifts that we can find that will make the product a better value if it is purchased from us.
For example: if we are marketing an E-Book about Internet marketing, we could add several additional free E-Books concerning different aspects of the broad subject of Internet marketing.
Anne Ahira said that e-Books can be downloaded from PLR sites or even from E-Book banks and repositories. Another free gift that people can’t ever seem to get enough of is free utilities. There are many on the Internet and we can bet that there are some that will fit right in with whatever product or service that we are promoting.
While other marketers who are selling the very same product that we are, simply send out marketing emails that recommend the product to their lists, we will be adding value to the product and doing it for free to boot.
Add extras! Add free gifts! said Anne Ahira. Even better than extras and free gifts is additional help to use the product or service that is being sold. We can offer a free teleseminar for those who buy the product or service from us that will make the product or service better or easier to use.
Anne Ahira said that we can most likely even get the producer or the product or service to speak at our event if we plan far enough ahead. People just love teleseminars… and they love free…when we add teleseminar and free together, we will have a winning play that might just score the proverbial touchdown for us.
Tags: affiliate, affiliate marketer, Affiliate Marketing, ahira, ahira anne, anne, anne ahira, asian brain, asianbrain, consumer, email marketing, Internet Marketing